Everyday AI for banking, applied responsibly.

Practical consulting, speaking, and training for bankers, executive teams, and the firms that serve them. Built from 30 years inside the industry.

Ben Udell — Speaker, Writer, Educator, Advisor

AI faculty at GSB UW Madison and ABA Stonier · Instructor at Madison College · The Financial Brand contributor · Featured speaker at Bank Director, Financial Brand Forum, ABA, and state associations nationwide

What I do

I help organizations move GenAI from curiosity into everyday use, responsibly. My work spans executive advisory, hands-on training, speaking, and content. The thread running through all of it is practical application inside real banking work.

Consulting and Training

Executive advisory, hands-on team enablement, and custom programs that build real GenAI capability across an organization.

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Speaking

Keynotes, demonstrations, and hands-on workshops that help audiences see immediately applicable GenAI in real banking work.

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Writing

Articles focused on everyday GenAI enablement and adoption, plus subject matter expertise for the vendors and fintechs that serve banking.

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Vendors and Fintechs

A subject matter expert working as a retained or fractional banker: positioning, conference presence, and advisory for firms whose customer is a bank or credit union.

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Ben Udell

Built from real banking experience.

I've spent nearly 30 years in financial services, including 15 years in community banking, across consumer banking, digital innovation, marketing, and investments. That background shapes how I approach GenAI in regulated, high-trust environments and why my work focuses on practical application over hype.

  • AI faculty at the Graduate School of Banking at UW Madison and ABA Stonier
  • Bank Beat 2024 Rising Stars of Banking
  • Financial Brand Forum 2024 Top Rated Speaker
More about me

Where I'll be next

For vendors and fintechs

Banking is full of nuance and trust. I help bridge that gap.

I work as a subject matter expert and retained or fractional banker for fintechs, banking technology vendors, and marketing services firms: positioning, conference presence, and advisory for firms whose customer is a bank or credit union.

How I work with vendors

Also from Ben

Vibe Coding for Bankers

Where bankers learn to build with AI.

A growing library of practical AI tools, tutorials, and walkthroughs for bankers ready to move beyond using AI into building with it. Open to anyone in the industry, free to explore.

Visit Vibe Coding for Bankers

Newsletter

The Briefing

Occasional notes on GenAI inside banking. Insights from my engagements, travels, and teaching to help you build momentum in your AI journey. For bankers and the firms that serve them.

Read past issues →

"As a speaker, writer, educator, and activator, I help leaders and teams get unstuck, build confidence, and move GenAI into everyday work. If you're ready to jumpstart progress and find a clear path forward, let's start the conversation."

Find Your Path Forward

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